Kellwood

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Social Media Manager

Social Media Manager

Job ID 
2017-3496
Brand 
Democracy
Job Location 
US-NY-New York
Position Type 
Regular Full-Time
Posted Date 
8/24/2017

More information about this job

Overview

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Briggs NY, Democracy, Jolt, My Michelle, and Sangria/Jax. 

 

Democracy is a denim based casual lifestyle brand devoted to the “Woman who grew up with fashion but got busy with life.” Blending a contemporary aesthetic with a modern missy fit, Democracy services an ageless customer embracing who she is, enhancing what she’s got, elevating her taste level, and evolving her personal style.  Democracy is devoted to curating a lifestyle vision of wearable trends that empower these dynamic, multitasking women of all shapes and sizes to have, “The Freedom to choose to be their own muse.” Democracy is available at fine retailers and online. 

Responsibilities

  • Direct Social Management of Democracy &  Wit &Wisdom
  • Define the social voice of Democracy & Wit & Wisdom brands and be the brand online editor.
  • Develop and execute a clearly defined social media strategy which complies with the marketing and business initiatives of the company currently including: Facebook, Instagram, Twitter, Pinterest, Blogs, Snapchat and Vine
  • Content curation, creation and editing (design, positioning, creative, copywriting, talent curation -- photographers, videographers, etc.)
  • Community outreach, influence and engagement
  • Work closely with paid social influencers / bloggers developing strategies to optimize performance on Facebook and Instagram, as well as drive sales to e-com partners.
  • Provide monthly recaps of social media growth, successes and fails.
  • Work closely with Design to capture content (visits with LA design team to create personal content and Fashion trends)
  • Oversee the production of quarterly photo shoots (E-com & Lifestyle)
  • Other duties may be assigned.

Qualifications

  • Graduated with 4 year degree with focus on Marketing or Journalism
  • 2+ Years of Social Media Marketing experience in a corporate marketing or agency marketing role.
  • 2+ Years of Social Media Marketing experience on all major social media platforms -- LinkedIn, Twitter, Facebook, Pinterest, etc.
  • Verifiable examples of social media marketing successes and wins.
  • Impeccable attention to detail.
  • Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content.
  • Expert level skills in using and navigating social media networks' native web apps, 3rd party social media tools.
  • Creative thinking and problem solving